For those who are anti-makeup and/or don't want to look "made up", you should know that makeup CAN look natural. In the pic below I am wearing a full face of makeup.
Concealer: Mary Kay in Light Bronze
Foundation: The Body Shop's Oil Free Liquid Foundation in #10 (SPF 15)
Brows: Filled in lightly with Milani Brow Kit in #3
Mascara: Maybelline Colossal Lash in Black
Blush: The Body Shop in #07
Lips: Lip Pencil in MAC Chestnut, MAC Fresh Brew Lipstick, MAC C-Thru Lipglass
This is my fave natural/toned-down look. As you can see, I use what works for me. I am not partial to just one brand. :)